HEAD OF PRODUCT DESIGN | DESIGN DIRECTOR
I lead design teams that make the numbers move.
15+ years in product design, seven of them leading organisations of up to 70 people at British Airways, Agoda, Octopus Investments and Aviva. Since late 2025 I’ve worked with AI‑native start-ups and scale-ups. Now looking for a permanent Head of Product Design or Design Director role building AI‑native products.
Proof points
BRITISH AIRWAYS
Led design through BA’s post-pandemic rebuild, as the airline scaled from 10m to 43m passengers a year.
+40%
Amex ancillary sign-ups, against a 5% target
-10%
Call-centre demand, via help and self-service
AGODA
Raised design quality on Agoda’s core revenue journeys, for the business and for the customer.
+1,000
Incremental bookings a day from the booking funnel
25%
Of core customer journeys made accessible
Selected work
All projects →
British Airways
Head of Product Design & Research, 2021 to 2024
Rebuilt the function from 6 to 51 while BA recovered from 10m to 43m passengers a year. +40% Amex sign-ups, -10% call-centre demand, and first in the CAA accessibility ranking of UK airlines.
Read case study →
Agoda
Director of Product Design, 2024 to 2025
Accountable for design across search and booking, co-leading a 70+ person organisation. +1,000 bookings a day from the funnel work, and an accessibility practice covering 25% of core journeys.
Read case study →Current role
Currently: Design Consultant at Synthesia, building an AI-ready design system to carry a rebrand and multi-theme products.
Portfolio Assistant
To learn more about me or my work, chat to Portfolio Assistant, a chatbot Alan built using Anthropic’s API (Claude).
Powered by Claude · Responses may have errors · How I built this