Campaign
The WellWoman Campaign was a huge push by AIG to promote the partnership with Boots and collaborative sale of female cancer insurance.
An incredibly difficult product to sell, due to the nature of the proposition. However the angle of this campaign was to focus on the positives and the relationships mothers have with their children, which we found was a better way to resonate with the user than pushing the difficulties of life threatening diseases.
Boots: Wellwoman
A & B Testing
To ensure the production of a successful campaign, two landing page concepts were produced. This was so A & B testing could be conducted on both landing pages.
The winning landing page would then be used as the front runner for the campaign. The Boots WellWoman campaign was launched in Q4 2015.
Data & Analytics
